First there was high-def, but now, according to Make Up For Ever, ultra high def is necessary to keep pace with the times. The brand’s Ultra HD Foundation is described as a “groundbreaking liquid foundation,” offered in 40 diverse shades ($43), with the ability to hide any imperfections and leave skin looking flawless. In addition to the liquid formulation, there are also Ultra HD Foundation sticks ($43), offered in 15 shades, and ideal for contouring or applying on the go.

Make Up For Ever says Ultra HD Foundation is the first and only cosmetic product to meet the demands brought on by technological advancements—4K technology. According to the brand, beyond the average HD camera, 4K equipped cameras capture clearer, sharper, more defined images. Ultra HD combats this new advancement with its one-of-a-kind 4K complex formula hiding any flaws under the 4K lens and naked eye.

More info: www.makeupforever.com